⚽️沙烏地阿拉伯體育洗白 sportswashing⚽️
【文章分享】
沙烏地阿拉伯近來在王儲兼首相薩爾曼（Mohammed bin Salman）的領導下，積極推動產業轉型及升級，欲擺脫以石化工業為主的體制，發展高新技術產業，實現《2030願景》。其中一項計畫便是「體育洗白（sportswashing）」，欲透過發展國際競技體育，將沙烏地阿拉伯打造成為職業運動大國，吸引外國人士來參賽、交流，藉機一掃沙國過去為人詬病的人權爭議。而沙烏地阿拉伯的公共投資基金（Public Investment Fund， PIF），即是幕後的大金主。
在此推廣計畫中，重點發展項目是足球，因傳統上沙烏地阿拉伯最重要的職業運動便是足球。因此，為了挖角各國足球明星，沙國祭出天價以作為轉會費及簽約金，簽下眾多知名球星如法國本澤馬（Karim Benzema）、巴西內馬爾（Neymar Jr）等。而除了著名球星的加入，2034年第25屆世界盃足球賽也將由沙烏地阿拉伯承辦，這也預計將更加鞏固沙國在世界足球產業的地位。
此外，沙烏地阿拉伯也大力拓展職業網球比賽及高爾夫比賽。不僅獲得世界網球聯盟(Association of Tennis Professionals ，ATP）的同意，將在沙國舉辦多場重大比賽，女子聯盟（WTA）年終大賽也已敲定在沙國舉行。而在高爾夫項目上則推出了LIV（54） 高球聯盟，給予豐厚的簽約金，招攬進歐美許多高爾夫名將。此舉引發美國高爾夫球協會（PGA Tour）的反彈，正反評價也兩極。然而由於簽入沙國高爾夫球聯盟不但比賽少，還能獲得豐厚的獎金，仍吸引了諸多球星相繼加入。
同時，除去這些國際熱門的運動項目外，沙烏地阿拉伯的幾項傳統競賽項目，如賽駱駝、賽鷹，也趕上潮流，走向電子競技，以電腦、手機等作為媒介來進行競賽，並且產值可觀，每年都在迅速增加。而沙國便看準了這處商機，斥資開發電競領域，更欲在首都利雅德斥資打造電競之城。另外，其他競技運動如拳擊、籃球等方面，也由各相關的協會大力推動廣中。
沙烏地阿拉伯在沙爾曼的帶領下，有著許多可觀的改變。例如作為一個政教合一並完格執行伊斯蘭律法的君主專制國家，首相沙爾曼盡力排除可能會牴觸傳統文化或宗教的障礙，進行了許多前所未有的大改革，使得女性可以享有更多自主權利，進而參與運動賽事。薩爾曼便曾表示，「如果體育洗白（sportswashing）可以使沙烏地的國內生產總值增長1%，那我們就會繼續進行體育洗白。」而沙爾曼提出的「體育洗白」將可能促使西方國家一改過去對沙國人權紀錄的非議，並使沙國與國際接壤，在國際社會上站穩腳跟。
本文摘要自本會資深顧問，張良任大使撰寫之〈沙烏地阿拉伯會變身職業運動大國嗎〉一文。
歡迎點入連結閱讀全文：
⚽Saudi Arabia sports whitening sportswashing ⚽
【Sharing 文章
Saudi Arabia, under the leadership of the Crown Prince and Prime Minister Mohammed bin Salman, has been actively promoting industrial transformation and upgrading, seeking to get rid of the petrochemical industry-dominated system, develop high-tech industries, and realize the Vision 2030. One of the projects is "sportswashing", which aims to build Saudi Arabia into a professional sports power by developing international competitive sports, attracting foreigners to participate and exchange, and taking the opportunity to clean up the human rights disputes that have been criticized in the past. Saudi Arabia's Public Investment Fund (PIF) is the big money behind the scenes.
The key development in this promotion program is football, as traditionally the most important professional sport in Saudi Arabia is football. Therefore, in order to dig up football stars from all countries, the Saudi National Festival offered a huge price as transfer fees and signing money, signing many famous stars such as Karim Benzema of France, Neymar Jr of Brazil and so on. In addition to the addition of famous stars, the 25th World Cup in 2034 will be hosted by Saudi Arabia, which is also expected to strengthen Saudi Arabia's position in the world football industry.
In addition, Saudi Arabia is also vigorously expanding professional tennis and golf. Not only has the agreement of the Association of Tennis Professionals (ATP) to host major tournaments in Saudi Arabia, but the Women's League (WTA) year-end tournament has also been finalized in Saudi Arabia. On the golf program, the LIV(54) golf league was launched, giving rich signing money and recruiting many golfers in Europe and the United States. The move triggered a backlash from the PGA Tour, with positive and negative reviews. However, due to the signing of the Saudi Golf League, not only has fewer games, but also can get a lot of prizes, it still attracts many stars to join.
At the same time, in addition to these popular international sports, several traditional Saudi competition events, such as cellphone and cellphone, have also caught up with the trend and went to e-sports, using computers, mobile phones, etc. as a medium to compete, and the output value is considerable, which is rapidly increasing every year. Saudi Arabia has identified this business opportunity, invested in the development of e-sports field, and also wanted to invest in building an e-sports city in the capital Riyadh. In addition, other competitive sports such as boxing, basketball, etc., are also vigorously promoted by the relevant associations.
Saudi Arabia, led by Salman, has made many remarkable changes. For example, as an autocratic monarchical state that fully implements Islamic law, Prime Minister Salman tried to remove obstacles that might be in conflict with traditional culture or religion, and made many unprecedented reforms that allowed women to enjoy more autonomy and participate in sports. Salman has said, “If sportsswashing can increase Saudi Arabia’s gross domestic product by 1%, then we will continue to do sports whitening.” Salman's "sports whitening" could push Western countries to reverse past criticism of Saudi human rights record and put Saudi Arabia on a firm foothold in the international community.
This article is a summary from the article "Will Saudi Arabia become a professional sports power" written by Ambassador Zhang Liangren, our senior consultant.
Welcome to the link to read the full text: https://www.upmedia.mg/news_info.php?Type=2&SerialNo=196812
【文章分享】
沙烏地阿拉伯近來在王儲兼首相薩爾曼（Mohammed bin Salman）的領導下，積極推動產業轉型及升級，欲擺脫以石化工業為主的體制，發展高新技術產業，實現《2030願景》。其中一項計畫便是「體育洗白（sportswashing）」，欲透過發展國際競技體育，將沙烏地阿拉伯打造成為職業運動大國，吸引外國人士來參賽、交流，藉機一掃沙國過去為人詬病的人權爭議。而沙烏地阿拉伯的公共投資基金（Public Investment Fund， PIF），即是幕後的大金主。
在此推廣計畫中，重點發展項目是足球，因傳統上沙烏地阿拉伯最重要的職業運動便是足球。因此，為了挖角各國足球明星，沙國祭出天價以作為轉會費及簽約金，簽下眾多知名球星如法國本澤馬（Karim Benzema）、巴西內馬爾（Neymar Jr）等。而除了著名球星的加入，2034年第25屆世界盃足球賽也將由沙烏地阿拉伯承辦，這也預計將更加鞏固沙國在世界足球產業的地位。
此外，沙烏地阿拉伯也大力拓展職業網球比賽及高爾夫比賽。不僅獲得世界網球聯盟(Association of Tennis Professionals ，ATP）的同意，將在沙國舉辦多場重大比賽，女子聯盟（WTA）年終大賽也已敲定在沙國舉行。而在高爾夫項目上則推出了LIV（54） 高球聯盟，給予豐厚的簽約金，招攬進歐美許多高爾夫名將。此舉引發美國高爾夫球協會（PGA Tour）的反彈，正反評價也兩極。然而由於簽入沙國高爾夫球聯盟不但比賽少，還能獲得豐厚的獎金，仍吸引了諸多球星相繼加入。
同時，除去這些國際熱門的運動項目外，沙烏地阿拉伯的幾項傳統競賽項目，如賽駱駝、賽鷹，也趕上潮流，走向電子競技，以電腦、手機等作為媒介來進行競賽，並且產值可觀，每年都在迅速增加。而沙國便看準了這處商機，斥資開發電競領域，更欲在首都利雅德斥資打造電競之城。另外，其他競技運動如拳擊、籃球等方面，也由各相關的協會大力推動廣中。
沙烏地阿拉伯在沙爾曼的帶領下，有著許多可觀的改變。例如作為一個政教合一並完格執行伊斯蘭律法的君主專制國家，首相沙爾曼盡力排除可能會牴觸傳統文化或宗教的障礙，進行了許多前所未有的大改革，使得女性可以享有更多自主權利，進而參與運動賽事。薩爾曼便曾表示，「如果體育洗白（sportswashing）可以使沙烏地的國內生產總值增長1%，那我們就會繼續進行體育洗白。」而沙爾曼提出的「體育洗白」將可能促使西方國家一改過去對沙國人權紀錄的非議，並使沙國與國際接壤，在國際社會上站穩腳跟。
本文摘要自本會資深顧問，張良任大使撰寫之〈沙烏地阿拉伯會變身職業運動大國嗎〉一文。
歡迎點入連結閱讀全文：
⚽Saudi Arabia sports whitening sportswashing ⚽
【Sharing 文章
Saudi Arabia, under the leadership of the Crown Prince and Prime Minister Mohammed bin Salman, has been actively promoting industrial transformation and upgrading, seeking to get rid of the petrochemical industry-dominated system, develop high-tech industries, and realize the Vision 2030. One of the projects is "sportswashing", which aims to build Saudi Arabia into a professional sports power by developing international competitive sports, attracting foreigners to participate and exchange, and taking the opportunity to clean up the human rights disputes that have been criticized in the past. Saudi Arabia's Public Investment Fund (PIF) is the big money behind the scenes.
The key development in this promotion program is football, as traditionally the most important professional sport in Saudi Arabia is football. Therefore, in order to dig up football stars from all countries, the Saudi National Festival offered a huge price as transfer fees and signing money, signing many famous stars such as Karim Benzema of France, Neymar Jr of Brazil and so on. In addition to the addition of famous stars, the 25th World Cup in 2034 will be hosted by Saudi Arabia, which is also expected to strengthen Saudi Arabia's position in the world football industry.
In addition, Saudi Arabia is also vigorously expanding professional tennis and golf. Not only has the agreement of the Association of Tennis Professionals (ATP) to host major tournaments in Saudi Arabia, but the Women's League (WTA) year-end tournament has also been finalized in Saudi Arabia. On the golf program, the LIV(54) golf league was launched, giving rich signing money and recruiting many golfers in Europe and the United States. The move triggered a backlash from the PGA Tour, with positive and negative reviews. However, due to the signing of the Saudi Golf League, not only has fewer games, but also can get a lot of prizes, it still attracts many stars to join.
At the same time, in addition to these popular international sports, several traditional Saudi competition events, such as cellphone and cellphone, have also caught up with the trend and went to e-sports, using computers, mobile phones, etc. as a medium to compete, and the output value is considerable, which is rapidly increasing every year. Saudi Arabia has identified this business opportunity, invested in the development of e-sports field, and also wanted to invest in building an e-sports city in the capital Riyadh. In addition, other competitive sports such as boxing, basketball, etc., are also vigorously promoted by the relevant associations.
Saudi Arabia, led by Salman, has made many remarkable changes. For example, as an autocratic monarchical state that fully implements Islamic law, Prime Minister Salman tried to remove obstacles that might be in conflict with traditional culture or religion, and made many unprecedented reforms that allowed women to enjoy more autonomy and participate in sports. Salman has said, “If sportsswashing can increase Saudi Arabia’s gross domestic product by 1%, then we will continue to do sports whitening.” Salman's "sports whitening" could push Western countries to reverse past criticism of Saudi human rights record and put Saudi Arabia on a firm foothold in the international community.
This article is a summary from the article "Will Saudi Arabia become a professional sports power" written by Ambassador Zhang Liangren, our senior consultant.
Welcome to the link to read the full text: https://www.upmedia.mg/news_info.php?Type=2&SerialNo=196812
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